We’re lifelong horse people with a passion for helping our furry friends perform at their best during the season – and stay well-rested and recover faster.
Our staff works directly with horses every day and have spent years training, riding, or treating horses throughout their life.
We worked with the staff at Stanford University to generate the most effective CBD formulas we possibly could for horses.
Every product we sell is used effectively on our own horses to treat stress and anxiety and boost performance during competition season.
Our barrel horse Smoke was an amazing competitor and the true heart of our barn. When he began experiencing stiffness and swelling in his front left knee during training, radiographs revealed Arthritis and bone spurs.
Determined to ease his daily pain and discomfort, we had his knee injected and tried every joint product on the market. Unfortunately, we had no luck and spent a significant amount of money with zero results.
Refusing to give up, we began our own extensive research. This journey put us in touch with researchers at Stanford University studying CBD usage in horses. Their findings were groundbreaking: no negative side effects and therapeutic benefits far greater than we expected.
Driven by these discoveries, we partnered with J & M Manufacturing in Tampa Florida, to develop a premium line of products tailored specifically for equine athletes. As we connected with more riders and friends, we quickly realized that the profound benefits of our formulas could extend beyond the barn and directly into our households.
A New Chapter: Strive PerformaX
We started from humble roots as Thrive Equine has now officially evolved. We have re-launched under our new brand name: Strive PerformaX.
With this new chapter, we are proud to announce our expanded offerings:
Thank you deeply to all of our customers, family, and friends who have supported us and helped us to get where we are today. Please keep checking back with us as we release exciting new products along the way.